We forge deep, human connections between underserved communities and medical innovators to create a healthy, just world. Viewpoint The forces driving toward greater health equity Services & Approach Making novel treatments well known within diverse populations Enable participation of underrepresented patients and providers. Clinical Trial Recruitment Strategy Engage underserved patients where they are, through people they trust. Community-Based Programming Tailor strategies to increase uptake, access, and use among all patients. Managed Markets Research Work & Impact Get an inside look at how we’ve given clients an edge Max representation. Minimum time. Balancing diversity targets and trial timelines for a hypertension drug. Partnering for participation An advocacy group’s relationships and respect drive minority trial recruitment. Of the community, for the community Trusted local voices were the key to addressing CVD in underrepresented populations. Redefining exclusivity Finding a new way to differentiate an existing drug in a crowded oncology market.