Services & Approach - Inside Edge

Three services. One goal: Improve your reach into underserved communities

Driving greater participation of Black, Hispanic/Latino, Native American, and Asian patients in clinical trials — or even specific groups within these communities, like LGBTQ+ individuals. Rethinking strategies to more effectively engage these diverse populations in conversations about — and care for — specific illnesses or diseases. Optimizing product positioning, pricing, and reimbursement to align with changes in their patient, competitor, and payer landscapes. These are some of the critical health equity challenges forward-thinking health innovators are increasingly taking on. And the ones we’re here to help solve.

Since 2004, Inside Edge Consulting Group has been building a customized suite of services to eliminate inequities in the way novel health products are evaluated, marketed, and accessed. Our teams will help you conduct more inclusive clinical studies, interact with diverse populations in culturally-resonant ways, and drive broad-based utilization through payer and provider strategies. Together, we can identify opportunities, create solutions, and implement tactics that will make your innovations well known in these underserved markets — increasing the health of all patients, and the health of your business.

Enable participation of underrepresented patients and providers.

Clinical Trial Recruitment Strategy

Engage underserved patients where they are, through people they trust.

Community-Based Programming

Tailor strategies to increase uptake, access, and use among all patients.

Managed Markets Research

The Trustmaker Network™ : A game-changing, people-based innovation

For more than a decade, we’ve been building a network of local relationships that form the foundation of all our services — and successes. Why? Because we believe that a breakdown in trust in the healthcare system is a root cause of health inequity, and that rebuilding that trust is a boots-on-the-ground, deeply human endeavor. So we bring together the people closest to underserved communities, who understand the everyday realities minority patients face and whose voices will be heard and respected by them. We recognize the critical “Trustmaking” role these individuals can play. And we make them central to any discussion about how a drug or therapy might be evaluated, marketed, or accessed.

Community Influencer Cooperative

The people who know how their neighborhoods work, and where, when, and how communications will be most readily received.

Who are they?

Local representatives of national organizations, like the National Urban League
Everyday voices from faith and activist groups, senior and community centers, small businesses and shops, and school and sports programs
All well-known and well-respected

What do they do as Trustmakers?

Host formal information and education events
Integrate messaging into informal conversations
Model desired health behaviors
Outreach to personal network through social media

Independent Pharmacy Partnership

The de facto community health center and first point of care for many underserved patients.

Who are they?

More than 3,500 locations that span urban, suburban, and rural areas
Each with a deep customer base in target neighborhoods
All managed or staffed by people of the community

What do they do as Trustmakers?

In-store distribution of material to and one-on-one conversations with appropriate patients
Outreach by text, email, and phone to full customer base

Council of Strategic Healthcare Advisors _(CSHA)

Council of Strategic Healthcare Advisors <sub>(CSHA)</sub>

The individuals making or living the changing rules that determine if a new treatment will capture and maintain broad-based market share.

Who are they?

100+ professionals, including Medical Directors, Pharmacy Directors, Health Economists, and Contracting Experts
Representing key segments, including Employers, IDNs, Pharmacies, GPOs, PBMs, and MCOs
All deeply committed to sharing perspectives and opinions as an invaluable community service

What do they do as Trustmakers?

Regular participation in in-depth interviews (IDIs), focus groups, expert panels, and advisory boards

Interested in becoming a member of our Council of Strategic Healthcare Advisors (CSHA)? Contact Us.

Working where the need — and opportunity — is greatest.

To ensure we have the best chance of reaching underserved populations with speed and ease, we focus on communities that are at least 40% or more Black, Hispanic/Latino, Native American, and/or Asian and on the local medical institutions and organizations where minority patients are most likely to seek care.